Category Archives: De La Moda

An Obituary for Juanita Price

First there was the taxman. Then the landlord, then the liver, then the bank. I’ve quit them all. I’ve sought refuge in the confines of a Lower Pacific Heights Victorian with a tabby cat, and a Maltese olive oil heiress who was once called Vicente.

Vera, the heiress, doesn’t like to talk about being Vicente. That was a long time ago. I understand. We all have our (phallic) skeletons in the closet.

Things are nice here. Everything is where you’d expect it to be. There’s plenty of cold-pressed olive oil, and no linoleum. That’s nice. The absence of linoleum puts me at ease.

Not much has happened since I quit it all. There’s not much to report—unless, of course—you count the death of Ms. Juanita Price.

Juanita, as I knew her, wore a vest that was sometimes yellow, and sometimes maroon. She had cornrows that often overgrew their respective rows. She was fond Philadelphia cream cheese with ham and cheese Hotpockets.

The jaundiced man with the square glasses and the square teeth, who I call Chas, but whose name I don’t definitively know, was the first to tell me about Juanita.

“I’m sure you heard about Ms. Price,” he said.

“I’m sure I didn’t.”

“Heard the news myself, just now in the break room. She passed last night in her sleep.”

“I’m sorry to hear that… Who was she again?”

“Ms. Price.”

Nothing.

“Ms. Juanita Price.”

Still, nothing.

“Juanita.”

“Juanita! Really? I can’t believe it.”

“She died in her sleep last night.”

“Well, at least she had that going for her.”

Juanita, who I’ll try to never forget again should her name come up, often called me darling, honey or if she was properly stoned young thang. She never learned my name in the three years we walked passed each other in hallways with alternating marble floors and industrial carpet.

What I’ll remember most about Juanita is that she owned about five pairs of sunglasses with ice blue iridium lenses. The kind I imagine Randy Johnson wore in the early nineties.

I hope tonight, on my behalf, you’ll pour out a little of your vodka soda for Juanita Price. I have to go now. Vera wants me to walk the cat.

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Anti-Phone Calls P.S.A.

Phone calls are nice. Everyone likes to get them. Especially now since phone calls are going the way of the letter, the way of carbohydrates, the way of Whitney…

But you can’t always text. You can’t always email. Some things must be dealt with directly and in real-time.

For example, say your grandmother died last week at the age of eighty-two while waiting for her favorite Thai restaurant to deliver her lunch. Naturally, I would learn of this tragedy through a social media update.

Grandma passed waiting for a larb salad 😦 (sent from my Iphone)

It would not be appropriate for me to comment on the thread “So sorry that grandma died hungry…” Nor would it be acceptable for me to send out a heartfelt text like, “Ugh! Sucks about your grandmother! Happy hour soon?”

No, that would have to be a phone call. We would need to converse. We would go on to talk about how she was old and death is normal and at least she ordered-in lunch. I mean, keeling over pad thai in public would’ve been super awkward. Or worse, say she had made a little lunch for herself, she might’ve rotted for days before the neighbors smelled her. Yes, it was convenient that the delivery guy was sick of being stood up and called the cops, determined to get the $14.50 grandma owed. Yes, I bet he felt bad after-the-fact.

Doctors are reliant on phones. It’s a matter of consideration. The following is not considerate.

Dear Lance Armstrong,

We regret to inform you that you have testicular cancer.

Sincerely,

Dr. Kas Omani

No, that doesn’t work. You let a man grope your possibly cancerous balls and at the very least you deserve a phone call. Am I right? It’s an intimate act, the jostling of testicles. No, you weren’t dating but a little courtesy, please. If not lunch… a phone call will suffice.

The tough thing about phone calls is you have to answer them. And really, who answers the phone these days? We’re all in the middle of something. And that ringing, it’s so foreign. It feels as if your pocket is being violated. One beep/buzz for a text/email, but three, maybe even more—that’ s just an invasion of one’s personal space.

How would you like it if I banged on your front door and demanded an immediate response to a question? Once upon a time that might have been a reasonable request, but these days we like to dictate how and when we respond. It could be seconds or it could be hours later. Proceed as you see fit.

So the call comes and you don’t answer the call because it just doesn’t feel right. It’s all a bit odd. Off to voicemail it goes. Voicemail. It’s sort of like a fax machine. Some people still use them. I bet William Shatner has a fax machine in his office. I’m sure Morgan Freeman has a fax machine. They seem like guys that who like having a hard copy. Email + Printer = Just fax it over, bub!

But voicemail isn’t tactile. Voicemail rarely moves us forward. Usually it’s a lateral move, “Call me back.” At best, someone says everything you need to know but when you see how long message is, you delete on principle. Who has 2:30 to listen to someone else ramble?

Worst case, you do call back. “Hi. I just missed a call from you.”

And then someone who you don’t recognize pauses. She’s not used to getting phone calls either. She repeats your name. Way off. You repeat your name. She gets closer. You do this dance until you’re dealing with roughly the same amount of syllables. Sean Puffy Combs vs John Duffy Moans.

She moves on, which means you’re on hold. Maybe there’s music. If there is you’re lucky. You can think to yourself how shitty the hold music is or you can blast across your social media one of those tired status updates that reads: Dear (Insert Corporation Here), If you’re gonna keep me on hold for twenty minutes, at least have decency to play something besides Seal’s “Kissed by a rose.”

If you don’t have music the panic sets in. Yes, this is a phone call. It’s grave enough that it could not be emailed or texted. This means someone died. Or it means you’re going to die. Or you’re pregnant. Or you have lung cancer. Or a jury of your peers is going to decide whether you intentionally laundered that money. Or you have gangrene and the only option is to take a hacksaw to your femur.

… And still you wait. Hold, hold on.

You could hang up. Maybe they wouldn’t call back. Of course they’ll call back. It’s their duty. They owe it to you or you owe it to them. Friends don’t call friends. Lawyers call clients. Doctors call patients. Landlords call tenants. Strippers call lawyers. Lawyers call-in favors. Goons slash stripper’s tires. Stripper calls AAA. AAA calls a tow truck company. The guy in the tow truck accidentally runs over the stripper. Witness calls the police. Police call tow truck guy. Tow truck guy calls lawyer. Prosecutor calls disfigured stripper to the stand.

I’d expand, but the music has stopped.

Any minute now I’ll be speaking to someone about something that someone preferred not to write in an age when everyone would prefer to do anything but write.

I practice saying to myself, “For godsakes, man! Cut to the chase!” But I know I won’t say that.

So instead, I’ll wait—take my resting heart rate, think about my blood sugar, recount any activity that could send me up river.

Carry on.

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Obstacle Allusions: A Pop-Up Gallery

Lately, I’ve been sowing the seeds for my first post-apocalypse gallery showing. The focus will be walls:

The Great Wall of China

The Berlin Wall

The White Picket Fence

The Barbed Wire Keeping L.A. Residents Away from City Hall

The show will focus on the forth-coming present, which I’ve recently christened: The Future-Present. It’s basically the opposite of everything anyone in pre-apocalyptic times ever did.

GREAT WALL: I’m no history buff, but from what I understand, if you died while building the Great Wall of China, they tossed your corpse in. It was sort of a scattering of ashes, only instead of drizzling cigarette butts into the Pacific, they tossed your rigor mortis ass in a hole and saved on concrete.

I’m a purist. I have a vision. I plan on having a few actors play dead Chinese scattered about my show. (In order to meet the SAG Ultra Low Budget guidelines I’ll most likely have to throw in some transgender Filipinos and a handful of black women) I know, I know, it’s not historically accurate but I’m not trying to be historically accurate. Mostly, I am concerned with being politically correct. Let there be black chicks. Let there be tan and hairless manginas. Maybe I’ll throw in a Hasidim. Who knows?)

ICH BIN EIN BERLINER: I am not afraid of being obvious. When it comes to the Berlin Wall, I shan’t go abstract. In fact, my approach is anti-abstract which I am tentatively calling Tangiblism.

My Tangiblist exhibit will consist of a David Hasselhoff mash-ups blasting from an Ipod hooked up to a Bose sound system that looks like the graffiti-marred wall. The system will also double as an espresso bar. (Standing room only. No wi-fi. ) As an austerity measure, Greeks will not be allowed entrance.

THE REAL HOUSEWIVES OF CALABASAS: The white picket fence will play on the classic American relationship between suburban housewives. One will be buckled over the fence. The other will be giving thy neighbor a proper ravishing. The neighbor manning the rear will be adorned with a decadent eight inches of ‘do unto thy neighbor as’… etc. Did you know Calabasas means pumpkin?

CROWN JEWEL OF SKID ROW: My exhibit will be a print-out of directions from the Valley and the Westside to City Hall (which is located in downtown.)

It’s not hard to miss. It’s one of four buildings downtown that hasn’t been lined with transients year-round since the mid-1970s. Maybe that’s because it’s wrapped in barbed wire. It’s conveniently located across the street from the LAPD headquarters, which is somewhat notable as it was built in 2009 for $440 million USD.

At the reception, everyone will be given a chance to speak, to respond, to criticize, to critique…

As long as you can prove one of your ancestors is buried in a wall in China.

I will jot meticulous notes, if you’ve driven David Hasselhoff to an AA meeting.

I will hang on your every word if there are attractive and promiscuous lesbians in your suburban neighborhood who blast their exploits via Instagram.

Lastly, upon my favorite masseuse’s grave, I swear to memorize everything you have to say about #Occupy once you’ve actually seen what you’ve been pontificating about since September.

Until then, I wait with bated breath for the wisdom that you may spew.

————————————————————————————————–

Obstacle Allusions is set to open shortly after the apocalypse. Currently, we’re in the funding stages of this project so we ask that you please donate whatever money you were planning to spend on gas, laser hair removal, imported beer, rhinoplasty, contraceptives, education, coffee, strippers, electricity, Italian flat leaf parsley, terrorism, champagne, manicures, Thai/Swedish hand jobs, and gruyere, to the “Arts”, namely ours.

Please donate soon! If we don’t raise $13.8 trillion by the apocalypse we won’t see a dime of your contributions.

Direct any questions to ExchangingPleasantries@gmail.com

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Shop til you drop! (Shouldn’t be long now!)

I have a list. That’s comforting. It’s in my hand. Someone else compiled it. I couldn’t have done it myself. It’s not that I’m not capable—it’s just…

I wouldn’t be here without the list. In this town. In this parking structure. In this car. I drain into the structure, single file from the streets with the rest of the cars. There’s a system. Speed up. Slow down. Brake and snake. I’ve found a cozy spot on the fourth level.

I’m looking for a map. I’ve got the list. It’s in my hands. That much I can count on. The rest, well, it’s out of my hands. I ride escalators. First down from the structure and then back up to the appropriate floor. The people inside this place could all appropriately be labeled “Makes Wide Turns” or “Oversized Load.” This is their right.

In America, many rights are subject to circumstance. He who holds the pepper spray, baton, SIG Sauer let’s you know when and where your rights are applicable. But there are some rights that the citizens of this great nation refuse to give up. Certain issues are worth dying for.

Inside the mall, these rights are easy to identify. A woman hands out sausage and cheese products on toothpicks. I watch from the floor above. There are some skinny people here, but they don’t stop. There are many fat people here, but only a few curious men urge their wives, “One second, babe…”

She’s not interested. She’s in the throes of a Mint Chocolaty Chip Frappuccino (non-fat).

You can get as fat as you want here. You can buy as much as you want. You can stockpile calories and cotton, metallic goods and fur. To your heart’s delight! No one can stop you. This is an unalienable right.

Black Friday passed. I missed it. I’ve never been one for violence or crowds. If I skipped the running of the bulls in Pamplona, why would I go to Nordstrom at sunrise?

Then there was Cyber Monday. I don’t really know what that is. The last time I saw the word cyber it was next to the word sex. That was 1994.

Today, I read that one billion dollars of productivity were lost in 2011 due to employees shopping online at work. I want to know what everyone is buying. Send me an email with a detailed list. I’ll add it to my list. We’ll combine lists. Become blood brothers and sisters via commerce.

I watch the offering of sausage and cheese skewers until I remember that I’m here to buy. I’m not here of my own accord. You see, there are certain asterisks attached to relationships, friendships. Even of the familial variety. You and I are obligated to not rock the boat. As long as we buy X number of gifts a year for X number of people they will continue to love us. The love is not inalienable. You have to pay for it. If you don’t they have the right to stop loving you. Like an insurance policy. You get what you pay for, you goddamn communist.

Now it’s my turn. Despite the enormous Christmas tree, the air is thin in here. I inhale deeply but it’s not gratifying. Maybe it’s because I’m on the third floor. I pass shoe stores, Sbarro Pizza and about nine windows that have khaki trench coats on female mannequins. I finally turn into a store that’s on my list

Inside, there are glass cases. Inside the glass cases are earrings, brooches, necklaces, watches. Things, that’s what I would call them. Accessories, that’s what the store calls them. But once they’ve been wrapped everyone calls them presents.

I walk to the first counter. Her lips are pursed.

“Can I help you?”

I hand over my list.

“Okay…”

She eyes it. The list has the names and images of each of the items I am here to gather. She reaches under the collar of her blouse and scratches her clavicle. Or her bra strap. I look away. I wonder how much longer I’ll have to be here.

I start to follow her. She asks me about colors and sizes. I defer to the list. If it’s not there then it’s beyond me. I can only do so much. A man can only do so much.

She picks things up and shows them to me. I’m thinking about something a friend of mine told me. She said, “The Mexican hippie is dead.” She was talking about an era, which I never knew existed. Yet, I mourn the loss.

Pretty soon I’m pointing to my phone. I’m pointing to the time.

“What? Do you have to go or something?”

Or something. Again, I point again to my phone. Today I’m not talking. There’s not enough oxygen. We can’t afford it. This year record shattering amounts of C02 were dispersed into the atmosphere. I’ve used enough oxygen today. Oxygen is not an inalienable right. There will always be plenty of Panda Express. And there’s always more shit to buy. No one will stop you from spending. They’d have to pry that AMEX Black Card from your rigor mortis stricken fingers. Am I right? Are you with me? !? Death before…

She takes my card. I pay it forward. That’s how I like to think of it, but I guess that’s not quite right. I guess you could say, I’ve formally agreed to pay it at a later date. The payment can wait, but people are dependent on what’s inside these bags. This is what makes them happy. No one is excluded. Everyone shops. Here I am shopping. I am shopping, but now I have to leave.

I sign my name. I crumble up my copy and leave it in what used to be an ashtray. The times they are a’changing… I validate my parking. I walk through crowds of lower backpain, waxed eyebrows, $20,000 deductibles, manicured fingers, rising insurance premiums, exploding waistlines, low credit scores, and unseasonable tans. They’re all smiling. This is fun. Spending money, getting fat, collecting things—it feels good.

Yes, we feel better already.

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Richard Roe +1

You become acutely aware of your place in the world when you’re the +1.

Your name isn’t on the list. You don’t even have a name. You could be anyone. They’ve could’ve brought someone else.

But there I was, a +1, on the end of the Sunset Strip at a lounge named after a street a few blocks away in Beverly Hills. Oh, those crafty club owners. Nothing drives up the value of your venue like associating it with a wealthy residential street… But I can’t really talk. My name wasn’t even on “the list.”

Outside, as they say, was a meat market. Or more aptly, an Iranian meat market. Persians lined the streets waving money at zombie-like bouncers. Turns out they hit capacity two weeks ago and haven’t let anyone in since. We were free to stand outside as long as we liked though.

Naturally, I was drawn to the longest line where I expected to wait until we decided that the place sucks and left. I moved towards that line only to learn that each of the forty people had informally committed to bottle service. There they were, patiently standing in line, prepared to spend a thousand bucks on a hangover. Clearly, that wasn’t the line for us.

We were guests! I was a plus one! And by god, I refused to mingle with people who have more than my networth between the folds of their wallet. After about a minute we found our man: Tall, black, void of emotion. We assured him our presence was needed inside. He agreed.

We were escorted through the backdoor. We walked through a kitchen. I accidentally mistook the walk-in refrigerator for a bathroom. Eventually, we reached our destination. Smiling young people with bright teeth and clear eyes. Yes, we had arrived. Yes, it was an open bar. Things were starting to make sense. One tequila, two tequila… yes, things were crystal clear.

Did I mention it was a birthday party? The birthday girl: a lanky blonde, marginally famous, a model by trade. She once drank a bottle of sauvignon blanc on my couch. She didn’t remember me. She did however remember the gentleman whose plus one I accounted for. He brought a gift. That suave bastard! Maybe if I had brought a gift she’d remember slaking herself in my domicile. I doubt it.

My friend, let’s call him GENTLEMAN CALLER and the BIRTHDAY GIRL embraced, exchanged pleasantries, etc. Here’s what followed:

GENTLEMAN CALLER: I got you a present.

BIRTHDAY GIRL: You’re so sweet! (Another hug, she looks longingly into his mahogany eyes and finds the meaning of life).

Keep in mind, said present is nowhere in sight. In fact, it’s in the car.

GENTLEMAN CALLER: Guess what it is.

BIRTHDAY GIRL: Give me a hint. (winks)

GENTLEMAN CALLER: It’s something you do everyday

BIRTHDAY GIRL: Drugs!

The gift was a bottle of wine.

No one laughed.

Inside, I smiled. My heart was full.

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Financing Scripted Sex With Amber Heard

Big day.

First email: a link to a documentary on the horrors of the sex slave trade in Bulgaria. This came courtesy of my progenitor[1]. I may have cried for Slavic hookers everywhere.

Second email: Amber Heard accepted my friend request on Facebook. Very big news. As an actress she reminds me of a tan, sultry, ridiculous attractive, nowhere near as talented version of (insert name of unattractive yet talented actress).

Naturally, I’m off to deconstruct the deeper meaning of the morning’s first emails. I quickly lose interest. Instead of analyzing and interpreting their latent significance, I decide to check out Amber Heard’s Facebook pictures.

Surprisingly, her pictures are markedly similar to every other girl I know. In fact, she looks like about 31,458 girls who I “studied” journalism with at the illustrious Arizona State University.

I’m in the depths of some profile picture, which is a passive political statement on same sex marriage when it hits me. I’m struck with pangs of guilt. She’s vaguely Eastern European looking, not particularly Slavic, but Croatians can have a pretty diverse look… Naturally, I have to wonder:

What if Amber Heard is a victim of the sex slave trade? Sold to CAA by some Yugoslavian fleshmonger during the Bosnian War? What if, I say!

Recently, I forfeited USD to see The Rum Diary[2]. Which can only mean one thing: I may have directly contributed to the Eastern European sex slave economy. South Slavic pimps get rich on my dime while someone’s daughter shakes that ass for the 99%.

With nowhere to run, I seek solace in literature. I stumble upon a conversation between Richard Tull and Gwynn Barry. They’re talking about pornography. Barry, the wildly successful novelist disagrees with it.

Tull: Pornography

Barry: I would never watch that stuff

Tull: Because?

Barry: … Well, for one thing it objectifies women. It turns them into objects.

Tull: It’d be a handy way for you to check on changing sexual styles. Whither fellatio, and so on. Actually you can never see anything because there’s always some wine bottle or flower bowl in the way. It turns women into objects. Such as silicone.

Barry: What’s the matter with you?[3]

No one wants to be Richard Tull.

No one likes him. No one wants to identify with him. Yet here I am. Here I am, financing women like Amber Heard to be hustled from the Balkans and subjected to scripted intercourse with pirates twice her age and Aaron Eckhart’s freshly waxed chest.

It’s just not fair. It’s not fair to Amber and it’s not fair to me. I’ve been duped. No one would believe me. It wouldn’t hold up in a court of law.

Any day now, I expect to be shackled then publicly tarred and feathered at Hollywood and Wilcox. Shortly thereafter, I’ll be guillotined at the jail where Lindsey Lohan has thrice stayed long enough to be photographed.

But not me. There will be no pictures. Just a slow, painful, and public death. A death fit for the man who financed Amber Heard’s kidnapping and encouraged her sale her into scripted orgasms. I’ll remain taciturn.

I regret it. I really do.

Amber, if you’re reading this, I will totally understand if you decide to defriend me. But you have to admit, we had a good run. You were great. You really were.


[1] What does it all mean? Do my forebears know something I don’t? Am I genetically predisposed to frequenting hookers? Or turning tricks? Or sympathizing with those who do?

[2] My first mistake. I know.

[3] The Information, Martin Amis

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Man vs Machine: Driving

Long drives and the radio starts putting words in my mouth. My jaw pops open and I verbalize my desire to be saved. I salivate at the thought of salvation. I need to properly praise my lord and savior. God occupies the stretch between cities. Faith lives between like-minded ears. It’s easy to be like-minded. Out here, I wear a helmet to reduce the impact.

I scan the I-5 North looking for that new burger with the onion rings and the lettuce that’s so crisp you can hear it crunch through the airwaves.

A teenager croons over the loss of innocence with a Nashville packaged twang and I believe every word. I look out to see if anyone else is hearing this. No cars, but I’m passing a prison. Someone in there is hearing this and they know exactly what she means. She wishes things could go back to the way they were. She’s convincing. She’s endearing. She’s probably fourteen. Somewhere there’s a proud mother rolling in cash. On the road of life, there are passengers and there are pimps.

In between signs, I track my progress by the color of the hills. Flat land isn’t ideal. Not for the type of driving I do. It’s easy to drift. I’ll open a book or pay utility bills. I’ll pull out my phone and catch up current tragedies. I’ll drift over the line and bump along for a minute or two feeling like Pacman. I accrue a tremendous amount of points while playing against myself—my worthiest opponent out here. I rarely lose.

Semi-trucks rule these roads. They get caught in the slow moving current of the road and keep pace like ambling ice caps. Only there is no end for these drivers. Just stages. As soon as they complete a leg, kick their feet up and grab a beer–the phone vibrates. Another baton is passed and they must keep going.

It’s important not to break your stride. I’m limited to a single tank of gas. If I run out of gas in Salinas; Salinas it is. I won’t go on. The same goes for Barstow, Truckee, Ghila Bend or Castro Valley. The car says when. I’m merely a passenger. Well, I’m actually the driver, but I play second fiddle. I steer when I have to, but there are limits. We all have breaking points. Mine are rather fragile. Flat tire, rain, traffic, and gasoline shortages have all stopped me before. It doesn’t take much.

It’s for the best. If you ever see me out there, you’ll understand why. I’m doing everything, but driving. Like I said, I leave that to the car. I just steer. But even that is a tedious task.

The Google Driverless Car hasn’t crashed yet[1]. I have. More than once. The Google Driverless Car doesn’t get sleepy. It doesn’t text. It doesn’t get drunk. It doesn’t get bored. It doesn’t run red lights when it’s late or roll through stop signs when no one else is around. Rather prudish, I think, I’m not sure we’d hit it off.

The radio just told me that. Now do you see what I mean about the radio putting words in my mouth?

Of course, I haven’t seen this Driverless Car for myself. Usually, I keep eyes peeled for the aesthetically pleasing; be it plein air or portrait. There’s a lot to look at. As for the road, it could use a facelift. Somebody look into that.

Man 0  Machine  1


[1] There was that crash in Mountain View, but humans were to blame. If Google doesn’t count it, I won’t either.

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Sir Richard Branson: A Call For Resignation

Richard Branson—ever met the guy? Me either, but I’ll fill you in on what I know: Richard Branson hates Spaniards.

The following was gathered via experiential research.

Richard’s stateside brand, Virgin America, tries to style itself as a hip, young airline catering to people who like jetsetting whilst mainlining internet. Part of their ploy includes offering undersized mini-bottles of booze. Yes, I noticed my bottle of vodka was small—even for a small bottle of vodka. But I can’t blame Richard. I won’t blame Richard. He’s a capitalist. He runs on dough. He needs it like your uncle Marty needs his peritoneal dialysis. Plus, it was a cheap flight. They always are with Virgin. So I can’t blame Richard for trying to squeeze out a few extra bucks—what with the necessity of a second drink, the offer of more legroom at $35 an inch or the opportunity to pay to view some Daniel Craig movie that was only released in Asia.

But the movies and the compulsory surcharges are neither here nor there. But I am. There I am in row 23, minding my own business, throwing back $7 Blue Moon in a can and breathing in the  towelly smell of my neighbors’ marital discontentedness when the pilot brings my attention to the monitor.

Now the guys at Virgin think they’re slick—very fucking slick—so they put on this video. It’s basically like a ‘we’ll level with you. No one pays attention to these for-your-safety videos, especially not patrons of Virgin who are undoubtedly intelligent, and fantastically cultured jetsetters with better things to do, but bear with us.’ In the video, the cartooned passengers are incredibly skinny; just like our peers at lower altitudes. The video features pretty girls, disgruntled dudes and douche bags. You recognize all of them and identify with none unless you’re a pretty girl. I’m not so I don’t. The requisite video finally gets to the “seatbelt bit.” Oh these Vestal Virgins, cocksure as they are, say something like, ” for the point .000009% of you who have never operated a seatbelt…”

And folks, this is when it gets ugly. This is when Virgin’s humor regresses to the U.S. Immigration Act of 1924 which was championed by Adolf Hitler. The gist of that document was America could always use some tall, blond northern Europeans, but when it comes to Asians, Southern Europeans, and anyone hailing from near or below the equator… “Sorry, Bub. We’re all full. Try Canada.”

To my great dismay, the guy, who Richard pinned as the .000009% of people who have never used a seatbelt, was a Spaniard. A torero to be exact. Matador, if you prefer the Mexican word.

Richard, who is decidedly blond and English, could’ve ordered his advertising lackeys to go about this a myriad of ways. Instead, Richard picked a Spaniard.

It just so happens I have a friend who’s Spanish and also a torero. His name is Ivan. When I last saw Ivan he gave me a parting gift. It was the horn of bull he had slain one dusty afternoon while I stood somewhere in rural Spain and slammed Mahou Clasica in the company of pals and paisanos. As Ivan handed me the cuerno he said something along the lines of, “to remember me by.” It was a beautiful moment. You should’ve been there.

Fast forward to the present day and I may have lost that bull’s horn, but I certainly haven’t forgotten Ivan. Which is why I am sure it comes as no surprise to you that on behalf of all toreros, I’d ask Richard Branson to remove his racist F.A.A. approved safety video. Then I would like a formal apology addressed to toreros, toros, and their fans. Finally, I’d ask Richard to tender his resignation and name yours truly as his successor. (Somebody’s gotta run the show.)

Do forward this along to Richard. Somewhere along the way, I lost his personal contact information.

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Protected: When Boys Become Men and When Girls Become Miranda July

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Instagram Epigram: This Is Not A Test

Before dining, we snap not-quite-candid shots of our entree, making sure to highlight the jalapeno-pineapple compote. We caps lock and conclude: Yum.

At the beach, we prop up lathered knees and snap photos in front of the salt water backdrop before we dare dive in. We call this one: Mental Health Day.

Last night, I photographed a dead guy.[1] As of an hour ago, seventy-two people had “liked” it on Instagram.

I don’t like to make excuses, but I will. It’s important to understand there were certain factors at play: youth, narcissism, Attention Deficit Disorder. There was something going on with the moon. It was especially bright. There was some science behind it, but I didn’t want to get involved. With the science that is; the moon on the other hand…

Predictably and unremarkably, I got involved with the moon. But eventually, I had to walk home.

On my walk I saw the words, “This Is Not A Test” scrawled on a concrete wall. Beneath the words, a man lay parallel to the sidewalk. I spun around expecting to see an administrator or an audience. I found neither.

The man was wrapped in carpet from the waist up. I couldn’t see his face. Like so many of my peers, there is an unbridgeable chasm between my sense of self and reality. Because of this I decided to take a picture. It would be a memento. It would be construed as deep and conceptual. Teenagers and tastemakers would champion it. Art industry philanthropists—particularly Berliners—would fete me.

After much fame and fortune I would move to academia. I would pontificate about the importance of Shakespeare’s Sonnets[2] and I would eventually renounce the picture that led to the career that bought my home in the Palisades—now that it was paid for in full.

My canvas: A dead man under a freeway overpass. Someone else’s thought “This is not a test.” My announced confirmation.

I walked into the exhibit that I had hoped to simulate. It was not a test, but I still managed to fail. I snapped a picture of a dead man then walked home. I whistled as I walked.

This morning at the coffee shop, I learned a body had been discovered under a nearby freeway overpass. After half a cup of coffee, I thought I better head back to the underpass. Fame and fortune and Instagram followers beckoned. If there was a crime scene—specifically a chalk outline of the corpse—that would make a hell of a picture.

-The Neapolitan Mastiff


[1] The characters and events in this are fictitious. Any similarities to real persons, living or dead, is coincidental and not intended.

[2] Shall I compare thee to June Gloom?

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